Exploring Market Growth, Repair Trends, and the Expansion of Chinese Export Brands
A Booming Market for Car Repair Materials
The automotive repair and refinishing industry in Southeast Asia has entered a stage of rapid growth.
With over 50 million vehicles on the road across countries like Thailand, Vietnam, Myanmar, Cambodia, and the Philippines, the demand for automotive body fillers and refinishing materials has increased by more than 30% in the past five years.
As vehicle ownership expands and collision repair workshops grow in number, products such as polyester body fillers, primers, and clear coats have become essential materials in every paint booth and repair center.
Why Body Filler Demand Is Rising
Automotive body fillers play a critical role in surface leveling, dent repair, and car panel restoration. Compared to more expensive structural repair methods, body fillers offer cost-effective and efficient solutions for both professional refinishers and local workshops.
In developing markets, especially Cambodia and Myanmar, car owners often prefer affordable repair services, making CHPO-based polyester fillers the most popular choice.
Their easy sanding, fast drying, and reliable adhesion make them ideal for tropical climates with high humidity.
China’s Role as a Reliable Supplier
Chinese manufacturers have become the primary global suppliers of car repair materials, combining stable quality with competitive pricing.
Guangzhou Gate Materials Co., Ltd. has established strong partnerships in Southeast Asia, exporting to Cambodia, Myanmar, and Vietnam, while expanding its presence in the Middle East and South America.
The company’s CHPO and BPO series body fillers are developed to meet diverse market needs—from general steel repair to high-adhesion applications on complex surfaces.
Its OEM and private label services also enable distributors to build their own brand portfolios with customized packaging and formulations.
Regional Growth Forecast
According to regional trade data, the Southeast Asian automotive refinishing market is projected to grow at a compound annual rate of 6.5% through 2028, driven by urbanization, increased vehicle imports, and rising disposable income.
Countries like Vietnam and Indonesia are expected to lead in repair shop expansion, with local distributors actively seeking trusted suppliers from China.
Guangzhou Gate Materials aims to further strengthen its export logistics, digital marketing, and customer support systems, ensuring faster delivery and better after-sales service for regional partners.
Expert Insight
“Southeast Asia is no longer an emerging market—it’s a fast-evolving network of professional car repair hubs.
Distributors now value stable supply, consistent quality, and technical service just as much as price,”
— Sales Director, Guangzhou Gate Materials Co., Ltd.
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